Serving Upstate SC, the SC Midlands, and Western NC

Discover the Upstate of South Carolina

Greenville, Pickens, Spartanburg, Anderson, Laurens, Walhalla, Gaffney, Abbeville, Union, and Greenwood

Nestled in the foothills of the Blue Ridge Mountains, Upstate South Carolina is a region defined by its natural beauty, economic vitality, and strong sense of community. Anchored by cities like Greenville, Spartanburg, and Anderson, the Upstate blends scenic landscapes with thriving urban centers, offering a unique lifestyle that’s both laid-back and full of opportunity.

This region is home to rolling hills, picturesque lakes, charming small towns, and a growing reputation for innovation and design. From the mountain views of Travelers Rest to the historic charm of Abbeville, each corner of the Upstate tells its own story.

With a booming economy fueled by manufacturing, healthcare, and tech, the Upstate is also one of the fastest-growing areas in the Southeast. Its well-connected highways and regional airport make it a convenient hub for business and travel alike.



Whether you’re building a lakefront retreat, a modern mountain lodge, or a family home in a walkable neighborhood, the Upstate is where timeless Southern hospitality meets forward-thinking design.

An aerial view of Liberty Bridge over the Reedy River in Falls Park.
The sun is setting over a Lake Murray with mountains in the background.

Welcome to the Heart of South Carolina: The Midlands

Newberry, Saluda, Winnsboro, Lexington, Columbia, Camden, and St. Matthews

The Midlands of South Carolina is the geographic and cultural center of the Palmetto State. Anchored by the state capital, Columbia, this region is known for its vibrant mix of Southern tradition, natural beauty, and progressive energy.

Defined by wide-open landscapes, pine forests, and winding rivers like the Congaree and Saluda, the Midlands offers a balanced lifestyle that blends urban amenities with rural charm. From the historic streets of Lexington to the lake life around Chapin and Irmo, the area is as diverse as it is welcoming.

Home to top-tier institutions like the University of South Carolina, major healthcare centers, and Fort Jackson, the Midlands is a hub for education, government, and military life. Its central location makes it a strategic choice for homeowners, professionals, and families looking for convenient access to both the Upstate and the Lowcountry.



Whether you're planning a custom home on a wooded lot or a retirement retreat near Lake Murray, the Midlands delivers timeless Southern living in a location that’s truly at the crossroads of it all.

Experience the Magic of Western North Carolina

Hendersonville, Columbus, Asheville, Rutherfordton, Sylva, Franklin, Waynesville, Marion, Burnsville, and Bryson City

Western North Carolina (WNC) is a region where natural beauty, artistic soul, and mountain living come together in perfect harmony. Stretching from the Blue Ridge Parkway to the Great Smoky Mountains, WNC is a sanctuary for those who crave scenic views, four-season adventure, and a lifestyle grounded in nature.

Anchored by the vibrant city of Asheville, the area is dotted with charming mountain towns like Hendersonville, Brevard, Waynesville, and Boone—each with its own character and close-knit community. Here, winding mountain roads lead to peaceful valleys, rushing rivers, and forested ridges that offer unmatched privacy and serenity.

Western North Carolina is known for its thriving arts scene, farm-to-table cuisine, and growing demand for custom homes that reflect the region’s rustic elegance and modern spirit. Whether you’re drawn to a cozy mountain cabin, a contemporary retreat tucked into the hillside, or a heritage-inspired home with panoramic views, WNC provides the perfect backdrop.



With a deep appreciation for craftsmanship and sustainability, this region is ideal for homeowners seeking a slower pace of life without sacrificing design or comfort. It’s not just a destination—it’s a way of life.

A group of people are standing on top of Chimney Rock, in NC.